The Irish Linen Industry's reputation for quality is based on exacting manufacturing standards, and the experience of its people and the companies, which produce it. The Irish linen industry is proud of its long heritage, but has been quick to embrace new technology giving it the flexibility and speed required to service increasingly demanding world fashion and textile markets.

Today weaving, dyeing and finishing, and design are the mainstay of the Irish Linen industry. The main fabrics currently being woven are quality plain linens for niche, top end of the market, apparel uses. As well as luxurious linen damasks for the top end of the interior and household markets.

The companies continuing to weave in Ireland tend to concentrate on the quality end of the market, and damask weaving is moving towards the weaving of specials and custom pieces, made to the customers' own individual requirements. Fabric that is woven outside Ireland and brought to Ireland to be bleached/dyed and finished cannot carry the Irish Linen Guild logo, which signifies genuine Irish Linen.